# App Usage & Downloads — alternative data chapter X (APP)

Canonical: https://altdataatlas.com/category/app-usage
JSON: https://altdataatlas.com/api/categories/app-usage.json
As of: 2026-09-24
Licence: AltData Atlas Data Licence v1 (https://altdataatlas.com/agents#licence) — attribution required; no bulk redistribution. Not investment advice.

> App usage data is estimated measurement of mobile application adoption — downloads, active users, engagement, and in-app revenue — derived from device panels and app-store statistics.

14 providers tracked, 14 verified, 1 offers a free sample.

## Primer

App-usage data estimates how many people download, open, and pay within mobile applications, modelled from device panels and store signals. It yields download counts, active-user trends, retention curves, and revenue estimates at the app and publisher level. Investors use it to track engagement for consumer-internet and gaming names well before quarterly disclosure. The decisive factors are panel size and geographic mix, the accuracy of the modelling against known truth, and how methodology changes affect comparability over time.

Typical universe: App-first businesses — social, gaming, streaming, marketplaces, delivery, mobility, fintech and neobanks — whose downloads, engagement and in-app revenue are observable.

## Providers

Since = earliest year on record for the provider. Price bands are indicative: < $50k, $50–150k, $150k+; — = not published. Coverage tier: inferred = editorial inference (likely, unconfirmed); stated = quoted from the provider's own page. Each provider has a Markdown twin at /provider/<id>.md.

| Provider | Since | Delivery | Price band | Sample | Verified | Coverage tier | Regions | Approx. companies | Ticker-mapped |
|---|---|---|---|---|---|---|---|---|---|
| [42matters](https://altdataatlas.com/provider/forty-two-matters) | 2012 | API | $50–150k | — | yes | inferred | Europe | — | not stated |
| [Adjust](https://altdataatlas.com/provider/adjust) | 2012 | API, Dashboard | $150k+ | — | yes | inferred | Global | — | not stated |
| [AnthemData](https://altdataatlas.com/provider/anthemdata) | — | — | — | — | yes | inferred | Asia-Pacific | — | not stated |
| [AppMagic](https://altdataatlas.com/provider/appmagic) | 2018 | API, Dashboard | $50–150k | — | yes | inferred | Global | — | not stated |
| [AppsFlyer](https://altdataatlas.com/provider/appsflyer) | 2011 | API, Dashboard | $150k+ | — | yes | inferred | Global | — | not stated |
| [Apptopia](https://altdataatlas.com/provider/apptopia) | 2011 | API, Dashboard | $50–150k | — | yes | stated | North America, Latin America, Europe, Asia-Pacific | 3,500 | yes |
| [Aurora Mobile](https://altdataatlas.com/provider/aurora-mobile) | — | — | — | — | yes | stated | Asia-Pacific | — | not stated |
| [ComScore](https://altdataatlas.com/provider/comscore) | — | — | — | — | yes | inferred | North America | — | not stated |
| [MixRank](https://altdataatlas.com/provider/mixrank) | — | — | — | — | yes | stated | Global, North America | — | not stated |
| [Pathmatics](https://altdataatlas.com/provider/pathmatics) | 2013 | Dashboard, API | $50–150k | — | yes | inferred | Global | — | not stated |
| [QuestMobile](https://altdataatlas.com/provider/questmobile) | — | — | — | — | yes | inferred | Asia-Pacific | — | not stated |
| [Sensor Tower](https://altdataatlas.com/provider/sensor-tower) | 2013 | API, Dashboard | $150k+ | yes | yes | stated | Global | — | not stated |
| [TalkingData](https://altdataatlas.com/provider/talkingdata) | — | — | — | — | yes | stated | Asia-Pacific | 450,000 | not stated |
| [TrustData](https://altdataatlas.com/provider/trustdata) | — | — | — | — | yes | inferred | Asia-Pacific | — | not stated |

## Sector coverage

| Sector | Providers | Stated | Page |
|---|---|---|---|
| Energy | 1 | 0 | — |
| Materials | 1 | 0 | — |
| Industrials | 1 | 0 | — |
| Consumer Discretionary | 14 | 2 | https://altdataatlas.com/coverage/app-usage/consumer-discretionary |
| Consumer Staples | 1 | 0 | — |
| Health Care | 1 | 0 | — |
| Financials | 13 | 1 | https://altdataatlas.com/coverage/app-usage/financials |
| Information Technology | 14 | 2 | https://altdataatlas.com/coverage/app-usage/information-technology |
| Communication Services | 16 | 4 | https://altdataatlas.com/coverage/app-usage/communication-services |
| Utilities | 1 | 0 | — |
| Real Estate | 2 | 1 | — |

Cite as: AltData Atlas, App Usage & Downloads (https://altdataatlas.com/category/app-usage), as of 2026-09-24. AltData Atlas Data Licence v1.