# Foot Traffic & Mobility — alternative data chapter IV (GEO)

Canonical: https://altdataatlas.com/category/foot-traffic
JSON: https://altdataatlas.com/api/categories/foot-traffic.json
As of: 2026-09-24
Licence: AltData Atlas Data Licence v1 (https://altdataatlas.com/agents#licence) — attribution required; no bulk redistribution. Not investment advice.

> Foot traffic and mobility data is anonymised location information from mobile devices, aggregated to measure visits to stores, venues, and regions over time.

28 providers tracked, 27 verified, 4 offer a free sample.

## Primer

Foot-traffic data is built from mobile-device location signals, sampled from apps and ad exchanges, then cleaned into visit counts at specific points of interest. Aggregated to the store, brand, or chain level, it estimates how many people walked into a venue and how that is trending. Investors use it to nowcast same-store sales and to gauge the pull of a new format or location. Privacy compliance, panel stability over time, and the quality of place-matching are the decisive considerations.

Typical universe: Physical-footprint operators — retail chains, restaurants, grocers, leisure venues, malls and retail REITs — at the individual-location level; US-weighted.

## Providers

Since = earliest year on record for the provider. Price bands are indicative: < $50k, $50–150k, $150k+; — = not published. Coverage tier: inferred = editorial inference (likely, unconfirmed); stated = quoted from the provider's own page. Each provider has a Markdown twin at /provider/<id>.md.

| Provider | Since | Delivery | Price band | Sample | Verified | Coverage tier | Regions | Approx. companies | Ticker-mapped |
|---|---|---|---|---|---|---|---|---|---|
| [Advan Research](https://altdataatlas.com/provider/advan-research) | 2015 | API, S3 | $150k+ | — | yes | stated | North America, Global | 3,500 | yes |
| [AirSage](https://altdataatlas.com/provider/airsage) | — | — | — | — | yes | inferred | North America | — | not stated |
| [Arch Metrics](https://altdataatlas.com/provider/arch-metrics-llc) | — | — | — | — | yes | inferred | North America | — | not stated |
| [Azira](https://altdataatlas.com/provider/azira) | 2012 | API, Dashboard | $150k+ | — | yes | stated | Global | 43,000,000 | not stated |
| [Cuebiq](https://altdataatlas.com/provider/cuebiq) | 2010 | API | $150k+ | — | yes | inferred | North America | — | not stated |
| [ExtractAlpha](https://altdataatlas.com/provider/extractalpha) | — | — | — | — | yes | stated | North America | 30,000 | yes |
| [Foursquare](https://altdataatlas.com/provider/foursquare) | — | — | — | — | yes | stated | Global | — | not stated |
| [Geotab](https://altdataatlas.com/provider/geotab) | — | — | — | — | yes | stated | North America | — | not stated |
| [GroundTruth (xAd)](https://altdataatlas.com/provider/groundtruth-xad) | — | — | — | — | yes | stated | North America | — | not stated |
| [Gyana](https://altdataatlas.com/provider/gyana) | — | — | — | — | yes | inferred | Europe | — | not stated |
| [Huq Industries](https://altdataatlas.com/provider/huq-industries) | 2015 | — | — | — | yes | stated | Asia-Pacific, Europe, Latin America, Middle East, North America | — | not stated |
| [JetTrack](https://altdataatlas.com/provider/jettrack) | — | API, Dashboard | — | — | yes | stated | North America, Europe, Asia-Pacific, Africa | — | not stated |
| [Mobiquity Networks](https://altdataatlas.com/provider/mobiquity-networks) | — | — | — | — | yes | inferred | North America | — | not stated |
| [Narrative.io](https://altdataatlas.com/provider/narrative-io) | — | — | — | — | yes | inferred | North America | — | not stated |
| [OpenSky Network](https://altdataatlas.com/provider/openskynetwork) | 2013 | API, Bulk | Free | yes | no | inferred | Global | — | not stated |
| [OpenStreetMap](https://altdataatlas.com/provider/openstreetmap) | 2004 | API, Bulk | Free | yes | yes | inferred | Global | — | not stated |
| [pass_by](https://altdataatlas.com/provider/pass-by) | 2023 | API, Feed, Dashboard | — | — | yes | stated | North America | 100 | not stated |
| [Placed](https://altdataatlas.com/provider/placed) | — | — | — | — | yes | inferred | North America | — | not stated |
| [Placer.ai](https://altdataatlas.com/provider/placer-ai) | 2016 | Dashboard, API | $50–150k | yes | yes | stated | North America | — | yes |
| [Premise Data](https://altdataatlas.com/provider/premise-data) | 2013 | API, Dashboard | $150k+ | — | yes | stated | Global | — | not stated |
| [RetailStat](https://altdataatlas.com/provider/thasos) | 2011 | API, Feed | $150k+ | — | yes | stated | North America | — | not stated |
| [Reveal Mobile](https://altdataatlas.com/provider/reveal-mobile) | — | — | — | — | yes | inferred | North America | — | not stated |
| [SafeGraph](https://altdataatlas.com/provider/safegraph) | 2016 | API, S3 | $50–150k | yes | yes | stated | Global | — | not stated |
| [Skydeo](https://altdataatlas.com/provider/skydeo) | — | — | — | — | yes | inferred | North America | — | not stated |
| [StreetLight Data](https://altdataatlas.com/provider/streetlight-data) | 2011 | Dashboard, API | $150k+ | — | yes | inferred | North America | — | not stated |
| [Unacast](https://altdataatlas.com/provider/unacast) | 2014 | API, S3 | $150k+ | — | yes | stated | Global | — | not stated |
| [Veraset](https://altdataatlas.com/provider/veraset) | 2019 | S3, API | $150k+ | — | yes | stated | Global | 4,000,000 | not stated |
| [X-mode](https://altdataatlas.com/provider/x-mode) | — | — | — | — | yes | inferred | North America | — | not stated |

## Sector coverage

| Sector | Providers | Stated | Page |
|---|---|---|---|
| Energy | 2 | 2 | — |
| Materials | 2 | 2 | — |
| Industrials | 3 | 3 | https://altdataatlas.com/coverage/foot-traffic/industrials |
| Consumer Discretionary | 31 | 12 | https://altdataatlas.com/coverage/foot-traffic/consumer-discretionary |
| Consumer Staples | 27 | 8 | https://altdataatlas.com/coverage/foot-traffic/consumer-staples |
| Health Care | 5 | 5 | https://altdataatlas.com/coverage/foot-traffic/health-care |
| Financials | 4 | 4 | https://altdataatlas.com/coverage/foot-traffic/financials |
| Information Technology | 3 | 3 | https://altdataatlas.com/coverage/foot-traffic/information-technology |
| Communication Services | 3 | 3 | https://altdataatlas.com/coverage/foot-traffic/communication-services |
| Utilities | 2 | 2 | — |
| Real Estate | 25 | 6 | https://altdataatlas.com/coverage/foot-traffic/real-estate |

Cite as: AltData Atlas, Foot Traffic & Mobility (https://altdataatlas.com/category/foot-traffic), as of 2026-09-24. AltData Atlas Data Licence v1.
