# GroundTruth (xAd)

Canonical: https://altdataatlas.com/provider/groundtruth-xad
JSON: https://altdataatlas.com/api/providers/groundtruth-xad.json
As of: 2026-09-29 (register 2026-09-24; coverage record 2026-09-29)
Licence: AltData Atlas Data Licence v1 (https://altdataatlas.com/agents#licence) — attribution required; no bulk redistribution. Not investment advice.

> Global geo-location data. Founded in 2009; 254 employees.

## Register row

- Category: [Foot Traffic & Mobility](https://altdataatlas.com/category/foot-traffic)
- Website: https://groundtruth.com
- Geography (provider's home market): US
- Since: not public
- Delivery: not stated
- Price band (indicative): not published
- Free sample: not stated
- DDQ: not stated
- Verified listing: yes

## Coverage

- Tier: stated — Quoted from the provider's own public page, with the URL and the crawl date.
- Source: https://www.groundtruth.com/solutions/reach-new-customers/ (2026-09-29)
- Quote: "1,500+ segments based on real-world behavior, and 40 Dynamic Intent Prediction Audiences powered by AI."
- Signals: Foot Traffic & Mobility
- Asset classes: Public equities, Real estate
- Regions: North America
- Sectors (likely, editorial inference): Consumer Discretionary, Consumer Staples, Real Estate
- Approx. companies: not stated
- Index universes: not stated
- Ticker-mapped: not stated
- History since (stated): not stated

## Coverage cells

- foot-traffic × Consumer Discretionary (inferred): https://altdataatlas.com/coverage/foot-traffic/consumer-discretionary
- foot-traffic × Consumer Staples (inferred): https://altdataatlas.com/coverage/foot-traffic/consumer-staples
- foot-traffic × Real Estate (inferred): https://altdataatlas.com/coverage/foot-traffic/real-estate

Corrections: hello@altdataatlas.com — subject: [Coverage] GroundTruth (xAd).

Cite as: AltData Atlas, GroundTruth (xAd) (https://altdataatlas.com/provider/groundtruth-xad), as of 2026-09-29. AltData Atlas Data Licence v1.